The Wolf In Sheep’s Clothing

Embark on a venture more unimaginable than ever before. Dive deep into the untold story of the legendary Lo Life’s a crew from Brooklyn Ny, who turned larceny into legacy who gave a voice to the voiceless and hoped to the hopeless, as well as becoming the catapult that launched the Ralph Lauren corporation through the roof. Helping him find his footing into the urban community was the spark of his success. The Lo Lifes were a crew of shoplifters who wore Ralph Lauren preppy attire as a disguise to hide the poverty stricken and under privilege kids they actually were. While doing so they became human billboards and the walking advertisement Ralph Lauren needed. They became fashion architects who turned Ralph Lauren’s preppy attire into urban fashion. Dave Lo the cultural pioneer, and the trendsetter is the one who set the trend that opened the floodgate’s for Ralph Lauren’s success in the urban community. This is a story of rebellion courage and bravery about a crew who turned larceny into legacy.